Does every woman have different taste for guys?

I'm curious because I'm a guy and only find hot or cute girls attractive and I know that all guys do too, but there's like 4 girls right now that are dying for me they want to go out with me and say that I'm really cute, hot ect, they are cute too so I'm in a bad choosing situation, although Im currently going put with two of them. The thing is that I don't find my self really attractive physically I'm jut really nice when I talk to a girl and try to impress them like that, and one of the girls sister that I'm currently going out with told me that I wasn't cute at all, so my question is what does a girl look for in a guy to develop feelings, the guys physical attractiveness, their nice personality or Both???